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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
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Editorial Review In this groundbreaking book Phil Barden reveals what decision science explains about peoples purchase behaviour, and specifically demonstrates its ...
He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions.
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Decoded: The Science Behind Why We Buy Presented by: Jesse Jones Agenda Chapter Three: Decoding the Interface Chapter Four: Optimizing the Path to Purchase
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Back to Phil Barden and his book Decoded. He incorporated the ideas of Kahneman into the field of marketing saying: "There are two decision-making systems ...
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